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ALL ABOUT YOUR TEAM ON THE DAY OF THE EVENT – By Asif Zaidi

“Teamwork makes the dream work.” Bang Gae The quality of your team determines the quality of your event. It is better to appoint one of your team as the production manager to manage lighting, setting, staging, sound, and security. Here, let’s talk about how to facilitate effective event team management on site to execute different […]

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HOW TO CHOOSE A VENUE FOR YOUR EVENT? – By Asif Zaidi

 “So much of difference between a triumph and a flop is determined by choice of venue.” Anatoly Belilovsky Your choice of a venue for your event is of critical importance in its success for you. Sometimes to choose a venue for your event can be very simple whereas on some other occasions it may entail a […]

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ALL ABOUT PUBLICIZING YOUR EVENT – By Asif Zaidi

“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” Leo Burnett Publicizing Events Unless you know what goes into publicizing events, you are not likely to have the desired turnout at your event. Creating a publicity campaign around an event is a lot of fun […]

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THE TEAM FOR YOUR EVENT- By Asif Zaidi

“The achievements of an organization are the results of the combined effort of each individual.”  Vince Lombardi It is not easy to plan and execute a successful event unless you have a good team to rely upon. Make sure the team you select for an event has the people with right skills for fulfilling various […]

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TYPES OF EVENTS THAT CAN BENEFIT YOUR BUSINESS – By Asif Zaidi

“The number one unwritten rule of success is networking.” Sallie Krawcheck Events Benefiting Business By dint of their ability to offer face-to-face contact, events are eminently useful in business. A business event is an effective low-cost marketing method for developing sales opportunities and contacts as no other form of marketing offers such close personal communication […]

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PLAN PROACTIVELY FOR YOUR EVENTS-By Asif Zaidi

“The beginning is the most important part of the work.” Plato BEGIN WITH A BRAINSTORMING SESSION Hold a brainstorming session with your internal event-network and your external marketing advisors before you develop an event plan. Look around your company and select those people to attend who will be engaged with your event. Keep the audience […]

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USING EVENTS TO BUILD BUSINESS IMAGE – By Asif Zaidi

“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw Events generate recognition for a business; they enable the business to show the market what it has to offer in terms of products and services. It is important to use events as an important tool of your marketing repertoire. Events can […]

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DETERMINING THE TARGET AUDIENCE FOR YOUR EVENT – By Asif Zaidi

Your target audience for an event is the one to whom your message at the event is directed. The people you want to have at your event is based on what they do in their companies or businesses. Generally speaking, these people fulfill one or more of the three roles for you as advocates, enablers, […]

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WELCOMING THE GUESTS AT YOUR EVENT – By Asif Zaidi

Pre-Arrival Plan and make sure that you are all set up before the guests start arriving. Ask each supplier how much time they will need to be ready and make sure they are allowed the time and access they each require. Some of the set ups are sequential and may involve several suppliers. For example, […]

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PLAN YOUR EVENT TO SUCCESS – By Asif Zaidi

Select a Suitable Date: Selecting a suitable date is a major decision in planning your event. This goes a long way in ensuring the success of your event. When will the highest number of invitees be able to attend? What else is going on at the same time that might impact your event? Look at […]

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