MIND THE DETAILS OF YOUR EVENT- By Asif Zaidi

“Success is the sum of details.” Harvey S. Firestone DECOR          While deciding on décor, look around your venue. Note the colours of carpets, floor, chairs, and walls. Also look at the entire range of tableware and see how well different pieces gel together. Make a budget before finalizing the décor because this is an item […]

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HOW TO MEASURE PRODUCTIVITY OF YOUR EVENTS?- By Asif Zaidi

“What gets measured gets improved.” Peter Drucker In business, events are primarily meant to bring you and your prospects together into environments that encourage relationships and business. Unlike Advertising and PR, it is difficult to develop metrics to calibrate or measure the productivity of events. There is no such discipline as Event Marketing taught at […]

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LEAD GENERATION FROM YOUR EVENTS- By Asif Zaidi

“Lead generation is a fairly core activity to marketing.”  Chris Brogan Nothing helps more in lead generation than recognition of a brand, and events go a long way in creating brand awareness. However, if lead generation plays an important role in your line of business, then you must integrate a specific lead generation strategy into […]

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ALL ABOUT SAFETY ASPECTS AT YOUR EVENT- By Asif Zaidi

“The safety of the people shall be the highest law.” Marcus Tullius Cicero  It is your responsibility to do everything in your control to keep everyone safe at your event. YOUR DUE DILIGENCE You have a duty of care and need to be aware of the relevant laws to know what you are responsible for. […]

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HOW TO DESIGN THE GUEST EXPERIENCE AT YOUR EVENT? – By Asif Zaidi

“Plans are nothing. Planning is everything.”  Albert Einstein A good event is the one where the organizer has surpassed the basic expectations by investing extra thought into making everyone’s experience better than they expected. That happens because event management is more than meeting the basic requirements like lighting, seating, food etc. It is about making […]

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ALL ABOUT CONTINGENCY PLANNING FOR YOUR EVENT – By Asif Zaidi

“It is a bad plan that cannot be altered.” Publilius Syrus Organizing an event invariably entails some risk as you can neither see into the future nor control everything. When planning your event, it is important to think about what may go wrong and have a plan for some expectable contingencies. Contingency planning is an […]

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ALL ABOUT THE TIMING OF YOUR EVENT- By Asif Zaidi

“Timing and accuracy is really what matters at the end of the day.” Carson Wentz The timing of your event has a huge impact on its success. Hence, time and efforts spent in deciding on the exact date of the event, with a view to making sure that the event is held on the best […]

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HOW TO MEASURE THE SUCCESS OF YOUR EVENT? – By Asif Zaidi

“If you can’t measure it, you can’t improve it.”  Peter Drucker Taking a cue from marketing organs like TV and Internet, you can learn how to measure the success of your event. You should be able to develop a bespoke measurement process to garner data in the manner that you deem most useful to determine […]

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EXTERNAL PARTNERS FOR YOUR EVENTS – By Asif Zaidi

In the lead-up to an event and during its completion you need the collaboration of a number of people outside your internal team. Having a reliable set of event partners who are happy to work with you is a big plus. If events are a regular in your business, you need to be able to […]

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THE TEAM FOR YOUR EVENT- By Asif Zaidi

“The achievements of an organization are the results of the combined effort of each individual.”  Vince Lombardi It is not easy to plan and execute a successful event unless you have a good team to rely upon. Make sure the team you select for an event has the people with right skills for fulfilling various […]

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