EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi
“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught […]
“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught […]
“The safety of the people shall be the highest law.” Marcus Tullius Cicero It is your responsibility to do everything
“Plans are nothing. Planning is everything.” Albert Einstein A good event is the one where the organizer has surpassed the
“It is a bad plan that cannot be altered.” Publilius Syrus Organizing an event invariably entails some risk as you
“Timing and accuracy is really what matters at the end of the day.” Carson Wentz The timing of your event
“If you can’t measure it, you can’t improve it.” Peter Drucker Taking a cue from marketing organs like TV and
“Think like a wise man but communicate in the language of the people.” William Butler Yeats As you set about
“I did then what I knew how to do. Now that I know better, I do better.” Maya Angelou While
“Beware of little expenses. A small leak will sink a great ship.” Benjamin Franklin It is imperative that you draw
In the lead-up to an event and during its completion you need the collaboration of a number of people outside