“If heaven has no cigars, I shall not go there.” Mark Twain Whether you regularly enjoy a cigar or do so only on special occasions, the realm of premium cigars can sometimes be confusing with its boundless choices and opinions offered as facts. It can be complex to navigate even for an experienced cigar […]
Author: Asif Zaidi
Asif has authored four widely selling books -Happiness: A way of Life, The Stuff of Life, Sell to Excel, and Face Time. He also blogs at masrif.net and Rumibaba
HOW TO DRINK YOUR WINE – By AZ
PROLOGUE Exploring the wide realm of wine drinking can be challenging for new wine drinkers. Wine connoisseurs and experts are known for confusing beginners with technical jargon and complex rules. Do not worry; all you need to appreciate and enjoy wine drinking is a sense of wonder, curiosity, and a palate that knows to differentiate […]
DO YOU KNOW YOUR WINE? MAIN CATEGORIES OF WINES AND THEIR CHARACTERISTICS – By AZ
Wines come in many different styles and tastes. Prior to each ingathering, winemakers have to decide which path they are going to take in order to produce their favored drink. Apart from different colors, some wines are sweet and others are dry. By the way, the sweetness of a wine is not regulated by the […]
HOW TO THROW A GREAT PARTY – By Asif Zaidi
Everyone likes to attend a great party or event but not everyone has the skill to organize one. Being a good host is about stepping back and setting an intention for every event, big or small—weddings, backyard barbecues, business meetings. Here are some suggestions how you can plan and organize a party that you wish […]
WHAT IS HOSPITALITY – by Asif Zaidi
Let’s see what hospitality means and how it applies to different areas of our life – work, family, travelling, shopping, eating out, hosting, sports etc. So, you already have an idea that hospitality applies in different manners in different contexts. However, the idea of what it takes to be hospitable is quite common among various […]
TABLE MANNERS – by Asif Zaidi
Table manners are important across all cultures and, regardless of our station in life, they save us embarrassment and make others comfortable. We should feel confident when we sit down at a table, whether it is a formal dining setting with the Queen of England or a family get together. Here are some cues. […]
USING TENTS AT YOUR EVENT-By Asif Zaidi
Tents can be used creatively at your event, either as the main venue or as additional space. A tent can also provide shelter and shade in case of inclement weather. You need to think what type of tent is best suited for your needs. Contact your local tent rental companies and take a look at […]
USING EVENTS TO REACH OUT TO YOUR TARGET MARKET- By Asif Zaidi
“It’s really the popularity with the target audience that counts.” STEPHEN GREYSER In business you often have to organize events to reach out to other businesses or your customers, or even your employees. Knowing who exactly your target audience is makes organizing your event a lot easier as it determines what type of event […]
USING EVENTS TO EXHIBIT THOUGHT LEADERSHIP – By Asif Zaidi
“Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” Chris Koch Companies today market thought leadership based on their expertise, knowledge, and a vanguard mind-set. A thought leader is an acknowledged leader in one’s field. What distinguishes a thought leader from any other expert and knowledgeable […]
TRANSPORT FOR YOUR EVENT – By Asif Zaidi
“Anyplace worth its salt has a parking problem.” James Castle Begin by ascertaining where your guests will be mainly coming from. Have you accounted for any likely traffic jams in deciding on your event’s start time? Will your guests reach the venue on their own? Where will they park their vehicles and what the parking […]