Tents can be used creatively at your event, either as the main venue or as additional space. A tent can also provide shelter and shade in case of inclement weather. You need to think what type of tent is best suited for your needs. Contact your local tent rental companies and take a look at […]
Author: Asif Zaidi
The author of the book “The Stuff of Life,” Asif is a proven business leader, a business leadership advisor, and an entrepreneur. He works with top executives, teams, and organizations as a strategy leader and has deep expertise in facilitating strategic thinking in organizations. He is a strategic thinker with sharp business acumen and global experience.
A corporate and investment banker, he was a Managing Director and fulfilled several country and regional CEO assignments with Citibank in various regions.
He has also led and served on various boards and business, community, and educational forums.
Asif is a powerful communicator, a key-note speaker, and has taught at an elite Business School. He also has a widely read personal blog www.masrif.net.
USING EVENTS TO REACH OUT TO YOUR TARGET MARKET- By Asif Zaidi
“It’s really the popularity with the target audience that counts.” STEPHEN GREYSER In business you often have to organize events to reach out to other businesses or your customers, or even your employees. Knowing who exactly your target audience is makes organizing your event a lot easier as it determines what type of event […]
USING EVENTS TO EXHIBIT THOUGHT LEADERSHIP – By Asif Zaidi
“Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” Chris Koch Companies today market thought leadership based on their expertise, knowledge, and a vanguard mind-set. A thought leader is an acknowledged leader in one’s field. What distinguishes a thought leader from any other expert and knowledgeable […]
TRANSPORT FOR YOUR EVENT – By Asif Zaidi
“Anyplace worth its salt has a parking problem.” James Castle Begin by ascertaining where your guests will be mainly coming from. Have you accounted for any likely traffic jams in deciding on your event’s start time? Will your guests reach the venue on their own? Where will they park their vehicles and what the parking […]
SETTING UP A VENUE FOR YOUR EVENT – By Asif Zaidi
“The venue has to know what it’s buying.” Gene Simmons THINK BEFORE YOU SELECT Think of all your requirements before even setting about to look for a location for your event. In addition to the number of people and the seating arrangement you want, think of other details. Do you want a rear screen projection? […]
SALES TOOLS FOR YOUR EVENTS – By Asif Zaidi
“It’s really the popularity with the target audience that counts.” Stephen Greyser Events provide your business with a great opportunity for face to face networking with the target audience. You can feel the energy in the live presence environment, bringing people together for a shared purpose or activity, away from the formal work settings. In […]
MINDING THE GUESTS AT YOUR EVENT – By Asif Zaidi
“Our greatest asset is the guests. Treat each guest as if they are the only one!” Anonymous TARGET AUDIENCE More than anything else, the success of your event depends on getting the right people to attend. If you get your target audience wrong or fail to have them turn up for your event, then all […]
CHOOSING A LOCATION FOR YOUR EVENT- By Asif Zaidi .
“It’s all about the location.” Stephany Sofos Selecting the right location for your event is of paramount importance for its success. You need to match your site to the type of event, while ensuring it is convenient and accessible to your guests. Begin with an overview of your event and note all your requirements, for […]
MIND THE DETAILS OF YOUR EVENT- By Asif Zaidi
“Success is the sum of details.” Harvey S. Firestone DECOR While deciding on décor, look around your venue. Note the colours of carpets, floor, chairs, and walls. Also look at the entire range of tableware and see how well different pieces gel together. Make a budget before finalizing the décor because this is an item […]
MARKETING AT YOUR EVENTS- By Asif Zaidi
“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Once you decide to be part of an event and set about marketing it, the first thing you need to decide is what message your company wants to communicate to the target audience through the event in […]