DETERMINING THE TARGET AUDIENCE FOR YOUR EVENT – By Asif Zaidi

Your target audience for an event is the one to whom your message at the event is directed. The people you want to have at your event is based on what they do in their companies or businesses. Generally speaking, these people fulfill one or more of the three roles for you as advocates, enablers, […]

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HOW TO PLAN A CORPORATE EVENT – By Asif Zaidi

Whether you are planning a corporate party, a product launch, a customer reception, or any other event, careful planning is an essential prerequisite for your event’s success. Not only you have to plan your event in fine details but must also have plan B for some of the probable contingencies. The good thing is that […]

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