MINDING THE GUESTS AT YOUR EVENT – By Asif Zaidi

“Our greatest asset is the guests. Treat each guest as if they are the only one!” Anonymous TARGET AUDIENCE More than anything else, the success of your event depends on getting the right people to attend. If you get your target audience wrong or fail to have them turn up for your event, then all […]

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HOW TO DESIGN THE GUEST EXPERIENCE AT YOUR EVENT? – By Asif Zaidi

“Plans are nothing. Planning is everything.”  Albert Einstein A good event is the one where the organizer has surpassed the basic expectations by investing extra thought into making everyone’s experience better than they expected. That happens because event management is more than meeting the basic requirements like lighting, seating, food etc. It is about making […]

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