HOW TO MEASURE THE SUCCESS OF YOUR EVENT? – By Asif Zaidi

“If you can’t measure it, you can’t improve it.”  Peter Drucker Taking a cue from marketing organs like TV and Internet, you can learn how to measure the success of your event. You should be able to develop a bespoke measurement process to garner data in the manner that you deem most useful to determine […]

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PLAN YOUR EVENT TO SUCCESS – By Asif Zaidi

Select a Suitable Date: Selecting a suitable date is a major decision in planning your event. This goes a long way in ensuring the success of your event. When will the highest number of invitees be able to attend? What else is going on at the same time that might impact your event? Look at […]

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