USING EVENTS TO REACH OUT TO YOUR TARGET MARKET- By Asif Zaidi

  “It’s really the popularity with the target audience that counts.” STEPHEN GREYSER In business you often have to organize events to reach out to other businesses or your customers, or even your employees. Knowing who exactly your target audience is makes organizing your event a lot easier as it determines what type of event […]

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SALES TOOLS FOR YOUR EVENTS – By Asif Zaidi

“It’s really the popularity with the target audience that counts.” Stephen Greyser Events provide your business with a great opportunity for face to face networking with the target audience. You can feel the energy in the live presence environment, bringing people together for a shared purpose or activity, away from the formal work settings. In […]

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MINDING THE GUESTS AT YOUR EVENT – By Asif Zaidi

“Our greatest asset is the guests. Treat each guest as if they are the only one!” Anonymous TARGET AUDIENCE More than anything else, the success of your event depends on getting the right people to attend. If you get your target audience wrong or fail to have them turn up for your event, then all […]

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MARKETING AT YOUR EVENTS- By Asif Zaidi

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Once you decide to be part of an event and set about marketing it, the first thing you need to decide is what message your company wants to communicate to the target audience through the event in […]

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SHAPING THE STORY OF YOUR EVENT- By Asif Zaidi

“Think like a wise man but communicate in the language of the people.”  William Butler Yeats As you set about creating the message of your event, you need to determine who you want your event to address and what message you want to communicate. For doing so, you begin by looking at the event from […]

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ALL ABOUT PUBLICIZING YOUR EVENT – By Asif Zaidi

“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” Leo Burnett Publicizing Events Unless you know what goes into publicizing events, you are not likely to have the desired turnout at your event. Creating a publicity campaign around an event is a lot of fun […]

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DETERMINING THE TARGET AUDIENCE FOR YOUR EVENT – By Asif Zaidi

Your target audience for an event is the one to whom your message at the event is directed. The people you want to have at your event is based on what they do in their companies or businesses. Generally speaking, these people fulfill one or more of the three roles for you as advocates, enablers, […]

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