LEAD GENERATION FROM YOUR EVENTS- By Asif Zaidi

“Lead generation is a fairly core activity to marketing.”  Chris Brogan Nothing helps more in lead generation than recognition of a brand, and events go a long way in creating brand awareness. However, if lead generation plays an important role in your line of business, then you must integrate a specific lead generation strategy into […]

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TYPES OF EVENTS THAT CAN BENEFIT YOUR BUSINESS – By Asif Zaidi

“The number one unwritten rule of success is networking.” Sallie Krawcheck Events Benefiting Business By dint of their ability to offer face-to-face contact, events are eminently useful in business. A business event is an effective low-cost marketing method for developing sales opportunities and contacts as no other form of marketing offers such close personal communication […]

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USING EVENTS TO BUILD BUSINESS IMAGE – By Asif Zaidi

“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw Events generate recognition for a business; they enable the business to show the market what it has to offer in terms of products and services. It is important to use events as an important tool of your marketing repertoire. Events can […]

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