USING EVENTS TO EXHIBIT THOUGHT LEADERSHIP – By Asif Zaidi

“Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” Chris Koch Companies today market thought leadership based on their expertise, knowledge, and a vanguard mind-set. A thought leader is an acknowledged leader in one’s field. What distinguishes a thought leader from any other expert and knowledgeable […]

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EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi

“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught of technology. One-on-one marketing has given way to online marketing and ever hipper means for online marketing continue to emerge. There are efficient testing and measuring methodologies in place for assessing the comparative and absolute […]

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