SALES TOOLS FOR YOUR EVENTS – By Asif Zaidi

“It’s really the popularity with the target audience that counts.” Stephen Greyser Events provide your business with a great opportunity for face to face networking with the target audience. You can feel the energy in the live presence environment, bringing people together for a shared purpose or activity, away from the formal work settings. In […]

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DETERMINING THE TARGET AUDIENCE FOR YOUR EVENT – By Asif Zaidi

Your target audience for an event is the one to whom your message at the event is directed. The people you want to have at your event is based on what they do in their companies or businesses. Generally speaking, these people fulfill one or more of the three roles for you as advocates, enablers, […]

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