“The beginning is the most important part of the work.” Plato BEGIN WITH A BRAINSTORMING SESSION Hold a brainstorming session with your internal event-network and your external marketing advisors before you develop an event plan. Look around your company and select those people to attend who will be engaged with your event. Keep the audience […]
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USING EVENTS TO BUILD BUSINESS IMAGE – By Asif Zaidi
“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw Events generate recognition for a business; they enable the business to show the market what it has to offer in terms of products and services. It is important to use events as an important tool of your marketing repertoire. Events can […]
DETERMINING THE TARGET AUDIENCE FOR YOUR EVENT – By Asif Zaidi
Your target audience for an event is the one to whom your message at the event is directed. The people you want to have at your event is based on what they do in their companies or businesses. Generally speaking, these people fulfill one or more of the three roles for you as advocates, enablers, […]
WELCOMING THE GUESTS AT YOUR EVENT – By Asif Zaidi
Pre-Arrival Plan and make sure that you are all set up before the guests start arriving. Ask each supplier how much time they will need to be ready and make sure they are allowed the time and access they each require. Some of the set ups are sequential and may involve several suppliers. For example, […]
PLAN YOUR EVENT TO SUCCESS – By Asif Zaidi
Select a Suitable Date: Selecting a suitable date is a major decision in planning your event. This goes a long way in ensuring the success of your event. When will the highest number of invitees be able to attend? What else is going on at the same time that might impact your event? Look at […]
HOW TO PLAN A CORPORATE EVENT – By Asif Zaidi
Whether you are planning a corporate party, a product launch, a customer reception, or any other event, careful planning is an essential prerequisite for your event’s success. Not only you have to plan your event in fine details but must also have plan B for some of the probable contingencies. The good thing is that […]
