In the lead-up to an event and during its completion you need the collaboration of a number of people outside your internal team. Having a reliable set of event partners who are happy to work with you is a big plus. If events are a regular in your business, you need to be able to […]
Tag: event planning
ALL ABOUT YOUR TEAM ON THE DAY OF THE EVENT – By Asif Zaidi
“Teamwork makes the dream work.” Bang Gae The quality of your team determines the quality of your event. It is better to appoint one of your team as the production manager to manage lighting, setting, staging, sound, and security. Here, let’s talk about how to facilitate effective event team management on site to execute different […]
ALL ABOUT PUBLICIZING YOUR EVENT – By Asif Zaidi
“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” Leo Burnett Publicizing Events Unless you know what goes into publicizing events, you are not likely to have the desired turnout at your event. Creating a publicity campaign around an event is a lot of fun […]
THE TEAM FOR YOUR EVENT- By Asif Zaidi
“The achievements of an organization are the results of the combined effort of each individual.” Vince Lombardi It is not easy to plan and execute a successful event unless you have a good team to rely upon. Make sure the team you select for an event has the people with right skills for fulfilling various […]
PLAN PROACTIVELY FOR YOUR EVENTS-By Asif Zaidi
“The beginning is the most important part of the work.” Plato BEGIN WITH A BRAINSTORMING SESSION Hold a brainstorming session with your internal event-network and your external marketing advisors before you develop an event plan. Look around your company and select those people to attend who will be engaged with your event. Keep the audience […]
DETERMINING THE TARGET AUDIENCE FOR YOUR EVENT – By Asif Zaidi
Your target audience for an event is the one to whom your message at the event is directed. The people you want to have at your event is based on what they do in their companies or businesses. Generally speaking, these people fulfill one or more of the three roles for you as advocates, enablers, […]
PLAN YOUR EVENT TO SUCCESS – By Asif Zaidi
Select a Suitable Date: Selecting a suitable date is a major decision in planning your event. This goes a long way in ensuring the success of your event. When will the highest number of invitees be able to attend? What else is going on at the same time that might impact your event? Look at […]
HOW TO PLAN A CORPORATE EVENT – By Asif Zaidi
Whether you are planning a corporate party, a product launch, a customer reception, or any other event, careful planning is an essential prerequisite for your event’s success. Not only you have to plan your event in fine details but must also have plan B for some of the probable contingencies. The good thing is that […]