USING EVENTS TO EXHIBIT THOUGHT LEADERSHIP – By Asif Zaidi

“Thought leadership is a way to build a relationship with prospects based on knowledge—not on products and services.” Chris Koch Companies today market thought leadership based on their expertise, knowledge, and a vanguard mind-set. A thought leader is an acknowledged leader in one’s field. What distinguishes a thought leader from any other expert and knowledgeable […]

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MINDING THE GUESTS AT YOUR EVENT – By Asif Zaidi

“Our greatest asset is the guests. Treat each guest as if they are the only one!” Anonymous TARGET AUDIENCE More than anything else, the success of your event depends on getting the right people to attend. If you get your target audience wrong or fail to have them turn up for your event, then all […]

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