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MIND THE DETAILS OF YOUR EVENT- By Asif Zaidi

“Success is the sum of details.” Harvey S. Firestone DECOR          While deciding on décor, look around your venue. Note the colours of carpets, floor, chairs, and walls. Also look at the entire range of tableware and see how well different pieces gel together. Make a budget before finalizing the décor because this is an item […]

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MARKETING AT YOUR EVENTS- By Asif Zaidi

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Once you decide to be part of an event and set about marketing it, the first thing you need to decide is what message your company wants to communicate to the target audience through the event in […]

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HOW TO MEASURE PRODUCTIVITY OF YOUR EVENTS?- By Asif Zaidi

“What gets measured gets improved.” Peter Drucker In business, events are primarily meant to bring you and your prospects together into environments that encourage relationships and business. Unlike Advertising and PR, it is difficult to develop metrics to calibrate or measure the productivity of events. There is no such discipline as Event Marketing taught at […]

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LEAD GENERATION FROM YOUR EVENTS- By Asif Zaidi

“Lead generation is a fairly core activity to marketing.”  Chris Brogan Nothing helps more in lead generation than recognition of a brand, and events go a long way in creating brand awareness. However, if lead generation plays an important role in your line of business, then you must integrate a specific lead generation strategy into […]

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GIVEAWAYS AND PROMOTIONAL MATERIAL FOR YOUR EVENTS – By Asif Zaidi

“The new source of power is not money in the hands of a few, but information in the hands of many.” John Naisbitt Promotional materials to be used at your event and the giveaways to be handed to the guests are important tools to reinforce your message at the event and offer an abundance of […]

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EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi

“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught of technology. One-on-one marketing has given way to online marketing and ever hipper means for online marketing continue to emerge. There are efficient testing and measuring methodologies in place for assessing the comparative and absolute […]

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ALL ABOUT SAFETY ASPECTS AT YOUR EVENT- By Asif Zaidi

“The safety of the people shall be the highest law.” Marcus Tullius Cicero  It is your responsibility to do everything in your control to keep everyone safe at your event. YOUR DUE DILIGENCE You have a duty of care and need to be aware of the relevant laws to know what you are responsible for. […]

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HOW TO DESIGN THE GUEST EXPERIENCE AT YOUR EVENT? – By Asif Zaidi

“Plans are nothing. Planning is everything.”  Albert Einstein A good event is the one where the organizer has surpassed the basic expectations by investing extra thought into making everyone’s experience better than they expected. That happens because event management is more than meeting the basic requirements like lighting, seating, food etc. It is about making […]

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ALL ABOUT CONTINGENCY PLANNING FOR YOUR EVENT – By Asif Zaidi

“It is a bad plan that cannot be altered.” Publilius Syrus Organizing an event invariably entails some risk as you can neither see into the future nor control everything. When planning your event, it is important to think about what may go wrong and have a plan for some expectable contingencies. Contingency planning is an […]

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ALL ABOUT THE TIMING OF YOUR EVENT- By Asif Zaidi

“Timing and accuracy is really what matters at the end of the day.” Carson Wentz The timing of your event has a huge impact on its success. Hence, time and efforts spent in deciding on the exact date of the event, with a view to making sure that the event is held on the best […]

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