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ALL ABOUT THE TIMING OF YOUR EVENT- By Asif Zaidi

“Timing and accuracy is really what matters at the end of the day.” Carson Wentz The timing of your event has a huge impact on its success. Hence, time and efforts spent in deciding on the exact date of the event, with a view to making sure that the event is held on the best […]

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HOW TO MEASURE THE SUCCESS OF YOUR EVENT? – By Asif Zaidi

“If you can’t measure it, you can’t improve it.”  Peter Drucker Taking a cue from marketing organs like TV and Internet, you can learn how to measure the success of your event. You should be able to develop a bespoke measurement process to garner data in the manner that you deem most useful to determine […]

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SHAPING THE STORY OF YOUR EVENT- By Asif Zaidi

“Think like a wise man but communicate in the language of the people.”  William Butler Yeats As you set about creating the message of your event, you need to determine who you want your event to address and what message you want to communicate. For doing so, you begin by looking at the event from […]

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WHAT YOU CAN DO AFTER ORGANIZING AN EVENT- By Asif Zaidi

“I did then what I knew how to do. Now that I know better, I do better.” Maya Angelou  While organizing a business event, not only do you need to think about planning the event to run on the day as envisaged, but you also need to think about after the event. Being prepared for […]

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PREPARING AND MONITORING THE BUDGET FOR YOUR EVENT- By Asif Zaidi

“Beware of little expenses. A small leak will sink a great ship.” Benjamin Franklin It is imperative that you draw up a sensible budget for your event and then manage it meticulously. It does take some investment of time upfront but plays a very helpful part in your event’s organization and financial administration going forward. […]

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EXTERNAL PARTNERS FOR YOUR EVENTS – By Asif Zaidi

In the lead-up to an event and during its completion you need the collaboration of a number of people outside your internal team. Having a reliable set of event partners who are happy to work with you is a big plus. If events are a regular in your business, you need to be able to […]

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ALL ABOUT YOUR TEAM ON THE DAY OF THE EVENT – By Asif Zaidi

“Teamwork makes the dream work.” Bang Gae The quality of your team determines the quality of your event. It is better to appoint one of your team as the production manager to manage lighting, setting, staging, sound, and security. Here, let’s talk about how to facilitate effective event team management on site to execute different […]

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HOW TO CHOOSE A VENUE FOR YOUR EVENT? – By Asif Zaidi

 “So much of difference between a triumph and a flop is determined by choice of venue.” Anatoly Belilovsky Your choice of a venue for your event is of critical importance in its success for you. Sometimes to choose a venue for your event can be very simple whereas on some other occasions it may entail a […]

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ALL ABOUT PUBLICIZING YOUR EVENT – By Asif Zaidi

“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” Leo Burnett Publicizing Events Unless you know what goes into publicizing events, you are not likely to have the desired turnout at your event. Creating a publicity campaign around an event is a lot of fun […]

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THE TEAM FOR YOUR EVENT- By Asif Zaidi

“The achievements of an organization are the results of the combined effort of each individual.”  Vince Lombardi It is not easy to plan and execute a successful event unless you have a good team to rely upon. Make sure the team you select for an event has the people with right skills for fulfilling various […]

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