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EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi

“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught of technology. One-on-one marketing has given way to online marketing and ever hipper means for online marketing continue to emerge. There are efficient testing and measuring methodologies in place for assessing the comparative and absolute […]

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ALL ABOUT SAFETY ASPECTS AT YOUR EVENT- By Asif Zaidi

“The safety of the people shall be the highest law.” Marcus Tullius Cicero  It is your responsibility to do everything in your control to keep everyone safe at your event. YOUR DUE DILIGENCE You have a duty of care and need to be aware of the relevant laws to know what you are responsible for. […]

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HOW TO DESIGN THE GUEST EXPERIENCE AT YOUR EVENT? – By Asif Zaidi

“Plans are nothing. Planning is everything.”  Albert Einstein A good event is the one where the organizer has surpassed the basic expectations by investing extra thought into making everyone’s experience better than they expected. That happens because event management is more than meeting the basic requirements like lighting, seating, food etc. It is about making […]

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ALL ABOUT CONTINGENCY PLANNING FOR YOUR EVENT – By Asif Zaidi

“It is a bad plan that cannot be altered.” Publilius Syrus Organizing an event invariably entails some risk as you can neither see into the future nor control everything. When planning your event, it is important to think about what may go wrong and have a plan for some expectable contingencies. Contingency planning is an […]

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ALL ABOUT THE TIMING OF YOUR EVENT- By Asif Zaidi

“Timing and accuracy is really what matters at the end of the day.” Carson Wentz The timing of your event has a huge impact on its success. Hence, time and efforts spent in deciding on the exact date of the event, with a view to making sure that the event is held on the best […]

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HOW TO MEASURE THE SUCCESS OF YOUR EVENT? – By Asif Zaidi

“If you can’t measure it, you can’t improve it.”  Peter Drucker Taking a cue from marketing organs like TV and Internet, you can learn how to measure the success of your event. You should be able to develop a bespoke measurement process to garner data in the manner that you deem most useful to determine […]

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SHAPING THE STORY OF YOUR EVENT- By Asif Zaidi

“Think like a wise man but communicate in the language of the people.”  William Butler Yeats As you set about creating the message of your event, you need to determine who you want your event to address and what message you want to communicate. For doing so, you begin by looking at the event from […]

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WHAT YOU CAN DO AFTER ORGANIZING AN EVENT- By Asif Zaidi

“I did then what I knew how to do. Now that I know better, I do better.” Maya Angelou  While organizing a business event, not only do you need to think about planning the event to run on the day as envisaged, but you also need to think about after the event. Being prepared for […]

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PREPARING AND MONITORING THE BUDGET FOR YOUR EVENT- By Asif Zaidi

“Beware of little expenses. A small leak will sink a great ship.” Benjamin Franklin It is imperative that you draw up a sensible budget for your event and then manage it meticulously. It does take some investment of time upfront but plays a very helpful part in your event’s organization and financial administration going forward. […]

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EXTERNAL PARTNERS FOR YOUR EVENTS – By Asif Zaidi

In the lead-up to an event and during its completion you need the collaboration of a number of people outside your internal team. Having a reliable set of event partners who are happy to work with you is a big plus. If events are a regular in your business, you need to be able to […]

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