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HOW TO MEASURE PRODUCTIVITY OF YOUR EVENTS?- By Asif Zaidi

“What gets measured gets improved.” Peter Drucker In business, events are primarily meant to bring you and your prospects together into environments that encourage relationships and business. Unlike Advertising and PR, it is difficult to develop metrics to calibrate or measure the productivity of events. There is no such discipline as Event Marketing taught at […]

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EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi

“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught of technology. One-on-one marketing has given way to online marketing and ever hipper means for online marketing continue to emerge. There are efficient testing and measuring methodologies in place for assessing the comparative and absolute […]

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HOW TO DESIGN THE GUEST EXPERIENCE AT YOUR EVENT? – By Asif Zaidi

“Plans are nothing. Planning is everything.”  Albert Einstein A good event is the one where the organizer has surpassed the basic expectations by investing extra thought into making everyone’s experience better than they expected. That happens because event management is more than meeting the basic requirements like lighting, seating, food etc. It is about making […]

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