USING EVENTS TO REACH OUT TO YOUR TARGET MARKET- By Asif Zaidi

  “It’s really the popularity with the target audience that counts.” STEPHEN GREYSER In business you often have to organize events to reach out to other businesses or your customers, or even your employees. Knowing who exactly your target audience is makes organizing your event a lot easier as it determines what type of event […]

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USING EVENTS TO BUILD BUSINESS IMAGE – By Asif Zaidi

“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw Events generate recognition for a business; they enable the business to show the market what it has to offer in terms of products and services. It is important to use events as an important tool of your marketing repertoire. Events can […]

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