CHOOSING A LOCATION FOR YOUR EVENT- By Asif Zaidi .

“It’s all about the location.” Stephany Sofos Selecting the right location for your event is of paramount importance for its success. You need to match your site to the type of event, while ensuring it is convenient and accessible to your guests. Begin with an overview of your event and note all your requirements, for […]

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EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi

“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught of technology. One-on-one marketing has given way to online marketing and ever hipper means for online marketing continue to emerge. There are efficient testing and measuring methodologies in place for assessing the comparative and absolute […]

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ALL ABOUT CONTINGENCY PLANNING FOR YOUR EVENT – By Asif Zaidi

“It is a bad plan that cannot be altered.” Publilius Syrus Organizing an event invariably entails some risk as you can neither see into the future nor control everything. When planning your event, it is important to think about what may go wrong and have a plan for some expectable contingencies. Contingency planning is an […]

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ALL ABOUT THE TIMING OF YOUR EVENT- By Asif Zaidi

“Timing and accuracy is really what matters at the end of the day.” Carson Wentz The timing of your event has a huge impact on its success. Hence, time and efforts spent in deciding on the exact date of the event, with a view to making sure that the event is held on the best […]

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WHAT YOU CAN DO AFTER ORGANIZING AN EVENT- By Asif Zaidi

“I did then what I knew how to do. Now that I know better, I do better.” Maya Angelou  While organizing a business event, not only do you need to think about planning the event to run on the day as envisaged, but you also need to think about after the event. Being prepared for […]

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PREPARING AND MONITORING THE BUDGET FOR YOUR EVENT- By Asif Zaidi

“Beware of little expenses. A small leak will sink a great ship.” Benjamin Franklin It is imperative that you draw up a sensible budget for your event and then manage it meticulously. It does take some investment of time upfront but plays a very helpful part in your event’s organization and financial administration going forward. […]

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EXTERNAL PARTNERS FOR YOUR EVENTS – By Asif Zaidi

In the lead-up to an event and during its completion you need the collaboration of a number of people outside your internal team. Having a reliable set of event partners who are happy to work with you is a big plus. If events are a regular in your business, you need to be able to […]

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ALL ABOUT YOUR TEAM ON THE DAY OF THE EVENT – By Asif Zaidi

“Teamwork makes the dream work.” Bang Gae The quality of your team determines the quality of your event. It is better to appoint one of your team as the production manager to manage lighting, setting, staging, sound, and security. Here, let’s talk about how to facilitate effective event team management on site to execute different […]

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ALL ABOUT PUBLICIZING YOUR EVENT – By Asif Zaidi

“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.” Leo Burnett Publicizing Events Unless you know what goes into publicizing events, you are not likely to have the desired turnout at your event. Creating a publicity campaign around an event is a lot of fun […]

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THE TEAM FOR YOUR EVENT- By Asif Zaidi

“The achievements of an organization are the results of the combined effort of each individual.”  Vince Lombardi It is not easy to plan and execute a successful event unless you have a good team to rely upon. Make sure the team you select for an event has the people with right skills for fulfilling various […]

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