EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi

“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught of technology. One-on-one marketing has given way to online marketing and ever hipper means for online marketing continue to emerge. There are efficient testing and measuring methodologies in place for assessing the comparative and absolute […]

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TYPES OF EVENTS THAT CAN BENEFIT YOUR BUSINESS – By Asif Zaidi

“The number one unwritten rule of success is networking.” Sallie Krawcheck Events Benefiting Business By dint of their ability to offer face-to-face contact, events are eminently useful in business. A business event is an effective low-cost marketing method for developing sales opportunities and contacts as no other form of marketing offers such close personal communication […]

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