SALES TOOLS FOR YOUR EVENTS – By Asif Zaidi

“It’s really the popularity with the target audience that counts.” Stephen Greyser Events provide your business with a great opportunity for face to face networking with the target audience. You can feel the energy in the live presence environment, bringing people together for a shared purpose or activity, away from the formal work settings. In […]

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MARKETING AT YOUR EVENTS- By Asif Zaidi

“Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin Once you decide to be part of an event and set about marketing it, the first thing you need to decide is what message your company wants to communicate to the target audience through the event in […]

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EVENT STRATEGY FOR YOUR BUSINESS – By Asif Zaidi

“The essence of strategy is choosing what not to do.” Michael Porter Marketing continues to undergo transformation under the onslaught of technology. One-on-one marketing has given way to online marketing and ever hipper means for online marketing continue to emerge. There are efficient testing and measuring methodologies in place for assessing the comparative and absolute […]

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WHAT YOU CAN DO AFTER ORGANIZING AN EVENT- By Asif Zaidi

“I did then what I knew how to do. Now that I know better, I do better.” Maya Angelou  While organizing a business event, not only do you need to think about planning the event to run on the day as envisaged, but you also need to think about after the event. Being prepared for […]

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PREPARING AND MONITORING THE BUDGET FOR YOUR EVENT- By Asif Zaidi

“Beware of little expenses. A small leak will sink a great ship.” Benjamin Franklin It is imperative that you draw up a sensible budget for your event and then manage it meticulously. It does take some investment of time upfront but plays a very helpful part in your event’s organization and financial administration going forward. […]

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TYPES OF EVENTS THAT CAN BENEFIT YOUR BUSINESS – By Asif Zaidi

“The number one unwritten rule of success is networking.” Sallie Krawcheck Events Benefiting Business By dint of their ability to offer face-to-face contact, events are eminently useful in business. A business event is an effective low-cost marketing method for developing sales opportunities and contacts as no other form of marketing offers such close personal communication […]

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USING EVENTS TO BUILD BUSINESS IMAGE – By Asif Zaidi

“Life isn’t about finding yourself. Life is about creating yourself.” – George Bernhard Shaw Events generate recognition for a business; they enable the business to show the market what it has to offer in terms of products and services. It is important to use events as an important tool of your marketing repertoire. Events can […]

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DETERMINING THE TARGET AUDIENCE FOR YOUR EVENT – By Asif Zaidi

Your target audience for an event is the one to whom your message at the event is directed. The people you want to have at your event is based on what they do in their companies or businesses. Generally speaking, these people fulfill one or more of the three roles for you as advocates, enablers, […]

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